Email marketing and internet marketing ezine distribution have never been so important as they are now in the ultra competitive web internet marketing world. Since the advent of advanced information technology the internet has been an invaluable tool for working online from home. This brings with it great freedom and financial rewards if handled correctly.

For those who say that ‘the money is in the list’ they are not far wrong and for many internet marketers working from home in particular usually as sole traders, up to 90% of their income can come from email subscribers and through the internet marketing ezine newsletters they send out to their list often weekly or fortnightly.

In this article I’ll be discussing the many benefits of this process below.

The Benefits Of Opt In Email Marketing

Some of the many benefits to be gained from opt-in email marketing which make it an internet marketers dream once it’s up and running include establishing;

• a direct market of highly targeted and interested customers to email directly
• a long term customer base which gives the internet business longevity and stickability in the ever changing world of cyberspace
• a relationship of loyalty with the customer base is set up by treating them well and sending out only valuable and interesting content
• a free traffic source without the need for expensive advertising or time consuming traffic generation tactics.

All this is in the ideal marketing world but I’m sure you can relate to the common scenario in web internet marketing these days. These consists of giving your email address to a marketer only to be bombarded with junk emails selling products or asking for your email address for various other opt in pages. Soon your inbox is overflowing with pages of junk email messages, and that is just from one marketer! No content or real value has been provided and in the fierce world of internet competition the only way to go with this is to the unsubscribe link.

The Benefits of Internet Marketing Ezine Newsletter Distribution

Once a customer has downloaded the free eBook or their new bought product or service the email list owner faces the task of sending regular good quality and valuable content to their list. This can feel like a mammoth task and a time consuming one at that especially for the internet marketing sole trader.

Therefore a very useful and powerful way of giving value to customers through emails has been developed and that is through sending an internet marketing ezine newsletter to customers.

Some newsletters are very poor, granted, but a good internet marketing ezine newsletter is worth its weight in marketing gold, some reasons for this include;

• Newsletters remove a major marketing headache regarding email content. If you have (or can acquire) 52 high quality internet marketing newsletters you have a years worth of weekly content
• Through the newsletter you get to stay in contact with your list and update them about new products and information relating to your niche or site.
• Through weekly contact a relationship is slowly being built up and the subscriber feels they can trust you not to fill their inbox with junk! Trust is a priceless commodity and has to be earned and not abused with junk offers
• You stand out from the crowd because you are giving to your customers regularly rather than just receiving
• You are creating branding for your site and your products with each new email contact
• After sending a few newsletters you can ‘pop’ in some offers here and there to test the water
• Virtual communities are hungry for new content and information, a good, high quality newsletter hits the mark in a more personal, exclusive way through email rather than posting all the content on your site.

Opt in email lists are one of the most valuable of assets of any on line business and they should be treated as such. As an email list increases, so too sales and profits increase, they are directly related in the majority of on line business models.

In fact starting and building an email list with an ezine content source will save you hours in time and effort making sales.